Selection criteria
The system produces sustainable results only inside a practice built to carry them, so we check the structure before we start. We take on four new practices a quarter. If yours is not a fit, you will hear it on the first call rather than three invoices in.
Five things we check
A dentist who accepts that scaling takes systems, not more hours in the chair. If the plan is to work Saturdays, this is not the right firm.
An established private practice, ideally with three or more operatories running. Below that, volume arrives faster than the chairs can absorb it.
Enough capacity to actually see the patients the system will book. We can fill a schedule; we cannot treat the patients in it.
Commitment to building something predictable, not to a short-term fix. Infrastructure takes longer to install than a campaign takes to launch.
The financial room to put money into systems, infrastructure and process — and into the ad budget behind them, which the practice pays directly to Google and Meta.
What it costs, before you ask
Most firms at this level make you sit through a call to find out. You have just read five criteria you either meet or you don't; the number belongs on the same page. Plans run month to month.
Standard
$2,500
per month
- Lead generation, Google & Meta Ads
- Appointment setting & confirmation
- CRM set up with automated system
Enhanced Growth Strategy
$3,200
per month
- Everything in Standard
- Community & social media management
- Monthly photo & video shoot
Custom Plan
Custom
per month
- Custom strategy & in-depth branding
- Patient retention & exclusive workshops
- Priority access
The fee buys the work. The ad budget stays yours. Advertising is billed to your practice directly by Google and Meta, so every dollar of media spend is visible to you and never passes through us. Onboarding comes first: access to your scheduling software, the CRM and its automations, the treatments you want more of, and the booking flow tested end to end before a single lead is called.
Compare against
Between 1 and 200 — how many new patients you want landing in the schedule each month.
In US dollars, from $200 to $5,000. A hygiene visit sits at one end of that range and an implant case at the other — use your own average production.
Those patients, at that value
$18,000
Our fee per month
$2,500
Minus our fee — before your ad budget
$15,500
Your two numbers, multiplied. Not a forecast, and not what you keep — your ad budget, your lab bill and your chair time all still come out of this.
At that value our fee is covered by 3 new patients a month, and comes to 13.9% of what those patients are worth.
Everything in this box is arithmetic on the two numbers you moved. The sliders open on a figure we picked; it is not a target and not a prediction. The three practices on the Results page are not in this calculation, and none of them started here. The only cost subtracted is our fee — your ad budget is billed to you by Google and Meta and is not in this box, and neither is your lab, your team's time or your insurance write-offs. What you actually book depends on your market, your fee schedule, your case acceptance and how much chair time you can open. Bring your own numbers to the session and we will tell you which of them we think are realistic.
Ready to take your practice where it belongs?
Your clinical talent already opened the door. Let's build the business behind it — starting with whether your market is still open.